For Aspiring + New Women Coaches
You already have something worth coaching about.
Let’s turn it into a business.
You don’t need another certification, another year of thinking about it, or every detail figured out before you begin.
I help aspiring women coaches turn their experience, ideas, and expertise into a clear, sellable coaching business—with the confidence, strategy, and AI-powered tools to build it smarter without losing what makes it yours.
Start Here
Sound familiar?
You’ve been thinking about coaching for a while. Maybe longer than you’d admit out loud.
- People have come to you for advice for years. You just never called it coaching.
- You have a notebook full of ideas—and no idea which one to actually sell.
- You keep telling yourself one more certification and then you’ll be ready.
- You’re not sure who it’s for, what to charge, or how to explain what you do in one sentence.
- Everyone says “use AI,” but you don’t want your business to sound like a robot built it.
If you nodded at even one of these, you’re not behind. You’re standing on something real. What’s missing is a clear offer, a simple plan, and someone who’s built it before.
The Philosophy
Human first. AI-powered. In that order.
Your business starts with you—your story, your wisdom, the way you see people. That part is never outsourced. Then we bring in AI to do what it does best: help you build faster, show up consistently, and run the business side without burning out.
What stays humanThe heart of it
- Your story and lived experience
- Your voice, values, and point of view
- The transformation you promise
- Every real conversation with a client
What AI acceleratesThe work around it
- Shaping your offer and program outline
- Drafting content in your voice
- Onboarding, follow-up, and client systems
- Marketing you can keep up with
“AI can help you build the business. It can’t be the reason someone chooses you. That part is all you.”
Teresa Hawthorne · Coach Tee
A Human-First Way to Build
Your business should be built around who you are—not around what an algorithm tells you to become.
Coach Tee uses proprietary Human-First methodologies to help aspiring women coaches move from uncertainty to clarity, from ideas to offers, and from planning to purposeful action.
Confidence
Build the confidence to show up, make decisions, and own your value.
Clarity
Get clear about who you serve, the transformation you help create, and why your experience matters.
Business Strategy
Turn your ideas into stronger positioning, offers, messaging, visibility, and a practical path toward revenue.
AI-Powered Support
Use AI to increase creativity, capacity, and efficiency while keeping your own voice, judgment, and humanity in the driver’s seat.
Human-First, AI-Powered™
Start Your Coaching Business→Turn what you know into what you coach
Brand New Coach Starter Kit™
5 decisions to make before you build your first coaching offer — plus the AI prompts to make them.
Not Sure Where to Start?
Grab the Brand New Coach Starter Kit™
5 decisions to make before you build your first coaching offer—plus the AI prompts to help you make them.
- Who you want to help
- What you could coach around
- The problem your offer should solve
- What makes your experience valuable
- Where AI can help you move faster
Without handing your voice, ideas, or judgment over to a machine.
No fluff. No 63-page ebook you’ll never finish. Just a practical place to start.
When You’re Ready to Build
Human-First Coach Business Accelerator™
From “I think I want to be a coach” to a business you can confidently put in front of people.
This is not another course you buy, binge for two weeks, and forget about.
It is a guided business-building experience for aspiring and new women coaches who are ready to stop collecting information and start creating something real.
Your Coaching Identity
Get clear about what you bring to the table and where you belong in the market.
Your Niche & Ideal Client
Stop trying to coach everybody and identify the person you can serve exceptionally well.
Your Signature Offer
Turn what you know into a transformation someone can understand and buy.
Your Messaging
Learn how to talk about your business without sounding rehearsed or generic.
Your Visibility Strategy
Build marketing around the questions your future clients are already asking.
Your Sales Foundation
Learn how to confidently invite people into your offer.
Your AI Business Advantage
Use AI for research, planning, content, productivity, systems, and support while keeping your voice and thinking intact.
Meet Coach Tee
I didn’t build this work from theory. I built it through reinvention.
I’m Teresa “Coach Tee” Hawthorne—Certified Life & Business Coach, AI Implementation & Transformation Strategist, speaker, author, professional vocalist, and Founder & CEO of Turn Up Your Life Motivation, LLC.
But before all of those titles, I was a woman with experience, ideas, talent—and a bigger vision for my life.
I spent more than two decades working in executive and administrative environments before building the business and body of work I have today.
So when I talk to the woman wondering whether she waited too long…
I understand that conversation.
Because building the next version of your life requires more than information. It requires:
- Confidenceto begin,
- Clarityto make decisions,
- Strategyto build something sustainable,
- Courageto keep moving before everything feels perfect.
The Work Hits Different When It’s Personal
Strategy matters. But transformation is the goal.
My clients don’t need another person shouting instructions from the sidelines.
They need someone who can help them get underneath the confusion, make the decision, build the strategy—and move.
Teresa, I have learned so much in my short time with you than I did with any other coach in the past. The amount of transformation and information that you provide is amazing. I am so glad that I joined your program.
Candi F.
Women’s Empowerment & Safety Coach
Working with Teresa has given me a solid foundation for my business, helped me strengthen my mindset, and provided practical guidance that I can actually use.
One of my favorite parts has been the weekly sessions where we share our wins, challenges, and connect with other entrepreneurs. I’ve learned so much, built relationships, and had fun along the way.
Tracey C.
Master Pastry Artist
I can honestly say that because of my time with Teresa that this is the most confident I have ever felt about launching my business. I’ve learned so much. It’s clear and it makes sense. I love it. Love it. Love it.
Candeese L.
Ladies Who Do Lunch Lifestyle Coach
For Organizations
Building an AI-ready workforce?
I also partner with organizations that want their teams to use AI more confidently, responsibly, and productively.
My Human-First, AI-Powered™ workforce development experiences help employees move beyond AI curiosity into practical application while strengthening responsible use, critical thinking, human review, and workplace confidence.
- AI Workforce Readiness & Confidence Training01
- C.L.E.A.R.™ Prompting Workshops02
- AI Workflow Development03
- Leadership & Responsible AI Sessions04
- Human-First AI Transformation05
Looking for a customized engagement? Let’s talk.
Our Philosophy
You do not need to become somebody else to build something extraordinary.
We build from who you are.
Then we use strategy, technology, and the right support to expand what you can do.
That isn’t just my tagline.
It’s how I believe businesses should be built.
The Idea Isn’t Going Anywhere.
But neither is the business unless you build it.
You can spend another year wondering whether you’re ready.
Or you can start with what you already know and build from there.
You do not need all the answers today. You need a clear next move.
You bring the experience.
I’ll help you turn it into the business.
Glow & Grow Teen Girls Empowerment
Every girl deserves to know how powerful she already is.
Real confidence. Real self-love. Real transformation—starting now.
She’s navigating a world that’s louder, faster, and more complicated than ever. Social media. Peer pressure. Identity questions. The weight of figuring out who she is before she even knows who she wants to be.
The Glow & Grow Teen Girls Empowerment Program meets her exactly where she is—and walks her into who she’s becoming.
This is not a lecture. This is not a workshop she’ll forget by Monday. This is an experience that changes how she sees herself—forever.
What she’ll walk away with
- A deep, unshakeable sense of self-love
- The tools to set boundaries rooted in self-respect
- Clarity about who she is through powerful self-awareness practices
- The confidence to show up fully—in school, in relationships, and in life
This is for your school or org if…
- You want meaningful programming that goes beyond academics
- You want girls to leave with real life skills—not just information
- You believe every girl deserves to be seen, heard, and celebrated
- You’re ready to invest in the next generation of confident women
“The work Ms. Hawthorne did with the scholars had a direct [positive] impact on their behavior at camp. In addition, students formed new relationships with their peers, while others displayed a more confident approach to being in a social setting. While many of the young ladies were very guarded at the start of the visits, they were more secure in their thinking, speaking, and being as they developed self-awareness and confidence that Ms. Hawthorne emphasized during her lessons.
I highly recommended the continuation of this program in our middle school.”
T. McGee · Opportunity Camp Coordinator, Woodland Hills
Serving Pittsburgh and surrounding areas · Available for school visits, residencies, and youth organization partnerships.